XRAY.fm is perhaps the most original radio station in Portland. They have provided eclectic programming including nearly every genre of music, several podcasts, comedy, and journalism since the inception of the station in 2014. They seek and report truth, and aim to support, empower and inspire the local community. As a registered non-profit of Oregon, XRAY.fm relies on support from the community. Listen on 91.1 fm, 107.1 fm, and online. XRAY deserves a flexible, professional, and clean brand identity that will aid the expansion of their audience and programming. In designing the primary and secondary marks, I kept the potential applications of the marks in mind, whether they be used on banners, signage, stationery, or merchandise and ensured that the brand emulates radio.