Piper Hayworth - Lion's Breath Yoga

Comprehensive brand identity system based on the concept of a traditional yoga breath technique, as well as the astrological sign Leo. I worked closely with Haley Jones, of Lion's Breath Yoga, to create a brand story that reflects her values and passions. This system is versatile, conceptual and true to Haley's vision of inclusivity and diversity of bodies, cultures, and abilities.